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Service 05 of 07

A website that earns trust the moment someone lands

Your website is your hardest working team member. I design custom sites that reflect your brand, speak directly to your customers, and are built from the ground up to convert visitors into leads — beautifully.

Custom design Brand alignment Conversion-focused Mobile-first UX strategy Visual identity
Who this is for

Is this the right service for you?

Here's who gets the most out of Website Design — and what they typically come to me with.

Businesses embarrassed by their website

You've been reluctant to send people to your site because it doesn't reflect the quality of your work. It's time for a site you're proud to share.

New businesses launching online

You're starting fresh and want to get it right from day one — a professional, polished site that makes the right first impression immediately.

Businesses whose sites don't convert

You have traffic but not enough inquiries or sales. A redesign focused on conversion strategy can turn your existing visitors into paying customers.

How it works

A clear process with no black boxes

Here's exactly what happens when we work together on Website Design — step by step.

01

Discovery & brand deep-dive

Before a single pixel is designed, I learn your business inside out — your brand values, your ideal customers, your competitors, and what makes you genuinely different. Great design starts with great understanding.

02

Strategy & wireframing

I map out the site's structure, user journey, and conversion architecture before the visual design begins. Every page has a clear purpose and a clear next step for the visitor.

03

Custom visual design

I design a site that's unmistakably yours — not a template with your logo dropped in. Every design decision is intentional, from typography and color to layout and imagery direction.

04

Refinement & handoff

You review, provide feedback, and we refine until it's exactly right. Once approved, I hand off design files or move directly into development depending on your setup.

What's included

Everything you need, nothing you don't

Every Website Design engagement includes the following — clearly scoped, transparently delivered, and tailored to your specific situation.

Discovery & strategy session
In-depth kickoff to understand your brand, audience, competitors, and goals.
Custom wireframes
Page-by-page structural layouts mapping out the user journey and conversion flow.
Full custom visual design
Complete design of all agreed pages — desktop and mobile — in a style unique to your brand.
Brand alignment review
Ensuring the design cohesively reflects your existing brand or recommending refinements.
Two rounds of revisions
Structured revision rounds to refine the design until you're completely satisfied.
Design file handoff
Production-ready design files delivered in your preferred format for development.
Case Study — Retail

A redesign that turned window shoppers into paying customers

Westfield Home Goods had a dated, slow website that didn't reflect the quality of their in-store experience. After a full redesign focused on visual storytelling and clear conversion paths, their online inquiry rate increased significantly and in-store foot traffic grew by 60% — with many customers citing the website as what convinced them to visit.

60%
Foot traffic up
98/100
Design score
2x
Online inquiries
40%
Bounce rate down
"
The new site is something I'm actually proud to send people to. It finally feels like us.
PW
Paul W.
Westfield Home Goods
FAQ

Questions about Website Design

Honest answers to what most people ask before getting started.

Do you use templates or design from scratch?
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Always from scratch. Templates are fast but they produce generic results. Every site I design is custom — built around your specific brand, audience, and goals. You'll have something genuinely unique.
What do you need from me to get started?
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A brand brief or any existing brand assets you have (logo, colors, fonts), examples of websites you admire, and a clear idea of your goals and audience. I'll guide you through a structured discovery session to pull everything together.
How long does a website design project take?
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Typically 3–6 weeks for the design phase, depending on the size and complexity of the project. Development (if included) adds additional time.
Do you also do the development?
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Yes — web development is a separate service I offer. Working with the same person on design and development means the design is built with performance and SEO in mind from the start, with no handoff friction.
Can you redesign my existing site while keeping it live?
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Yes. I design the new site in a staging environment and launch it when everything is approved — so your current site stays live and uninterrupted throughout the process.
Ready to get started?

Let's talk about your website design goals

Book a free 30-minute strategy call — no pressure, no pitch. Just an honest conversation about where you are and how I can help get you where you want to be.

Free 30-min call  ·  No contracts  ·  Results in 90 days or less